On March 23, local time, Harmony ICAR’s new BYD store (BYD Segeltorp) starts operation in Stockholm, Sweden, bringing Swedish consumers more efficient and sustainable green mobility solutions.
The new store is located in the heart of Stockholm’s renowned “Smista Car Corridor.” This two-kilometer-long automotive district, rich in history, is home to 4S stores of major global and Nordic automotive brands, making it a top destination for car buyers in Sweden.
The prime location offers multiple conveniences: adjacent to the Kungens Kurva commercial center, easy access to European highway junctions, and a metro station just steps away. The well-connected transport network ensures a steady flow of foot traffic. Notably, the area is equipped with comprehensive new energy infrastructure, including public charging stations, providing electric vehicle users with a hassle-free ownership experience.
Built to BYD’s latest European standards, BYD Segeltorp seamlessly blends Nordic simplicity, style, and sustainability with the brand’s technological DNA. The store features 11 display spots covering BYD’s star models in both pure electric and plug-in hybrid categories, complemented by open negotiation areas, immersive product experience zones, and comfortable customer lounges, creating a relaxed and efficient car-buying environment.
Sweden has become one of Europe’s leading markets in terms of EV penetration, with the share of BEV and PHEV continuing to rise. The launch of BYD Segeltorp represents a strategic move by Harmony ICAR and BYD to cater to the region’s environmentally conscious consumers. Looking ahead, the two partners will continue to deepen their presence in the Nordic market, starting from Stockholm, and drive Sweden toward a new era of zero-carbon mobility with the dual engines of smart technology and localized services.
BYD Segeltorp
Address: Smista allé 15 141 74 Segeltorp，Stockholm, Sweden
Business Hours: Mon–Fri 9:00-18:00, Sat-Sun 11:00-15:00
