On March 5 (local time), in Milan—Europe’s capital of design and fashion—the Harmony ICAR BYD Milano Certosa Flagship Center (Harmony Auto BYD Milano Certosa) officially opened.
At the opening ceremony, more than one hundred guests—including local business representatives from Milan, partners, and major media outlets—gathered to witness this important moment. Mr. Alessandro Grosso, General Manager of BYD Italy; Mr. Nie Zhaoxin, Representative of Harmony ICAR Italy; and Mr. Luca Peddis, Store Manager of Harmony ICAR BYD Milano Flagship Store, jointly performed the ribbon‑cutting ceremony. Mr. Alessandro Grosso and Mr. Luca Peddis also delivered speeches, extending their congratulations on the store’s grand opening.
As Italy’s economic and financial center, Milan not only leads global trends in fashion and design, but also serves as a barometer for innovation and consumer trends in Europe. The new store is located in the renowned Certosa automotive and commercial corridor of Milan, home to numerous international automotive brand showrooms and one of the city’s most representative automotive retail clusters. Nearby landmarks include San Siro Stadium and Casa Milan—the headquarters of AC Milan—as well as the Bonola and Portello shopping districts, creating a vibrant commercial environment. Benefiting from its prime location, the new store will serve as an important gateway connecting BYD with European consumers, offering a more convenient and premium new‑energy vehicle experience.
The new flagship store is built according to BYD’s latest CI standards and seamlessly integrates Italian innovative design aesthetics. Featuring a split‑level layout, transparent spatial design, and technology‑inspired lighting, the showroom creates an atmosphere that blends futuristic appeal with artistic expression—turning every BYD vehicle into a stylish urban exhibit. The store integrates vehicle display, sales, delivery, and after‑sales services into a one‑stop experience center. The showroom currently features popular models including BYD SEALION, BYD SEAL, BYD ATTO 2, and BYD DOLPHIN, with more models to be introduced in the future to meet diverse mobility needs. Every visitor can immerse themselves in the innovative charm of BYD’s new‑energy technology.
The opening of the Harmony BYD Milano Certosa flagship store injects new momentum into Milan’s green mobility landscape. Looking ahead, Harmony ICAR will continue to deepen its presence in the European market, gradually expanding its network of stores and continuously improving its sales and service system—bringing BYD’s innovative technology and sustainable development philosophy closer to the daily lives of local consumers.
Harmony Auto BYD Milano Certosa
Address: Via Gallarate 184, 20151 Milano MI
Business Hours: Mon–Sat 9:00 AM–12:30 PM, 2:30 PM–7:00 PM
Service Hotline: +39 02 8295 5818
